Jane Gordon LAS VEGAS — The four Ps of marketing are still valuable in the digital age, according to a presenter here at the American Orthotic & Prosthetic Association World Congress. Product, price, place and promotion are effective in…
Month: September 2017
AOPA attendees hit the links for Thranhardt Golf Classic
LAS VEGAS — Attendees of the American Orthotic & Prosthetic Association World Congress raised money for both the association’s Capitol Connection and the Orthotic and Prosthetic Activities Foundation’s First Clinics, at the Thranhardt Golf Classic, held at the Las Vegas…
O&P News provides live coverage of 2017 AOPA World Congress
O&P News will report live from the American Orthotic and Prosthetic Association World Congress at the Mandalay Bay Resort in Las Vegas, which is held from Sept. 69. This year, the American Orthotic and Prosthetic Association (AOPA) celebrates its 100th…
Ottobock North America, OPIE announce partnership
OPIE Software will feature Ottobock products on its digital purchasing and inventory system in mid-October, according to a press release. The partnership will allow users – including any O&P provider with access to OPIE Software’s system – to view Ottobock…
Hanger donates $10,000 to Hurricane Harvey relief
Hanger Inc. has donated $10,000 to the American Red Cross to help with relief and recovery efforts in the wake of Hurricane Harvey, according to a press release. In addition, the company announced it will match others’ donations up to…
NAAOP: Congress returns to busy calendar
In addition to the looming issues of the federal debt ceiling, avoiding a government shutdown in October, relief funding for Hurricane Harvey and the reauthorization of the State Children’s Health Insurance Program, Congress will return to Washington, D.C., this month…
Ottobock names director of sales, North America for upper limb
Ottobock HealthCare announced that John Spillar has a new role as director of sales, North America for upper limb. The move will reportedly support the company’s addition of the multi-articulated bebionic hand to its upper limb portfolio. “We recently announced…
OPIE Software announces deals with Cypress Adaptive, Solutionreach
OPIE Software announced a partnership that will allow Cypress Adaptive, a prosthetics company based in Bartlett, Illinois, to offer its products on OPIE’s digital purchasing and inventory system. According to a press release, the OPIE system allows users to view…
Paralyzed Veterans of America offers natural disaster relief funds for members
Paralyzed Veterans of America is offering financial assistance funds of up to $1,500 to members for losses, including prosthetics, after a natural disaster, according to a press release. The program is available to Paralyzed Veterans of America (PVA) members who…