BMW, the official mobility partner of the United States Olympic Committee (USOC), announced BMW Drive for Team USA, a national drive program that invites consumers to get behind the wheel and the Olympic movement in support of U.S. Olympic team and Paralympic team hopefuls.
The event series travels to 276 BMW retailers across America between June 16 and Aug. 13. For each participant who test drives a vehicle at one of the BMW Drive for Team USA events, BMW of North America will donate $10 to Team USA, up to a maximum donation of $200,000. Funds raised will work to further the training and performance goals of Team USA athletes.
BMW Drive for Team USA events will feature Olympic and Paralympic athletes and hopefuls, and other members of the Olympic community. Participants will have the opportunity to meet the athletes and will be personally thanked for their support — all while fostering excitement for the Olympic movement.
“At BMW, we understand what it takes to deliver high performance and appreciate the extraordinary personal commitment required of elite athletes hoping to compete on the world’s stage,” Dan Creed, vice president, marketing, BMW of North America stated in a press release. “BMW Drive for Team USA allows us to do exactly what we have pledged from day one: help raise awareness and additional funds for the Olympic movement, especially in non-Olympic years.”
Event participants will also have the opportunity to cast their vote to select one of the members of the BMW Performance Team, an elite team of Olympic and Paralympic athletes who hope to compete at the London 2012 Olympic Games. A complete roster of BMW Performance Team athletes will be announced this summer.
“This innovative fundraising campaign is a clear demonstration of BMW’s deep commitment to supporting the training and preparation of Team USA,” Lisa Baird, USOC chief marketing officer, stated. “By giving the American public the opportunity to support America’s athletes through the Drive for Team USA events, BMW engages fans and consumers and empowers them to make an impact on the success of the U.S. Olympic and Paralympic team.”
