Kellogg Company and the U.S. Olympic Committee (USOC) announced that Kellogg will return as a sponsor of the 2012, 2014 and 2016 U.S. Olympic and Paralympic Teams in London, England; Sochi, Russia; and Rio de Janeiro, Brazil. The partnership designates Kellogg as official sponsor of these teams, the USOC through 2016, and the 2011 and 2015 U.S. Pan American and Parapan American Teams.
“Kellogg Company has a long history with the Olympic Movement dating back to 1976, and we are proud to support the dreams of the next generation of athletes who will represent our country,” Brad Davidson, president, Kellogg North America stated in a press release. “We share Americans’ enthusiasm for supporting Team USA.”
“The USOC looks forward to working with Kellogg to engage people across the country and create excitement for Team USA,” Scott Blackmun, chief executive officer, USOC, stated. “This partnership provides America’s athletes with valuable support and resources that allow them to focus on achieving their lifelong goal of making our country proud at the Olympic and Paralympic Games.”
